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Monday, November 27, 2006

007 goes for the global grab

VARIETY.COM: Dominating international business, "Casino Royale" broke the bank at the overseas box office with $66.2 million at 6,600 playdates in 50 markets.
James Bond pic wiped out rivals via a strong second U.K. frame plus socko launches throughout Western Europe as it led in every new market, and posted the sixth-biggest weekend of 2006 internationally with an impressive per-location average of about $10,000.

The film saw offshore cume hit $128.2 million and worldwide grosses total $222.4 million.

"Casino" took in more than double the combined grosses of the next four pics -- "Borat," "The Departed," "Saw III" and "Open Season." "Casino" looks likely to surpass the record worldwide gross for a Bond pic of $431 million, set by "Die Another Day" four years ago, thanks to two factors -- no other tentpoles of similar magnitude will hit international markets soon and openings are still coming in big markets Japan, South Korea, Australia, Italy and Mexico.

"Casino" also will likely keep the 2006 foreign box office total for the five major distribs (BVI, Fox, Sony, UIP, Warner) on track to exceed the 2004 record of $8.5 billion and finish far ahead of last year's $7.9 billion.

It showed significant staying power in the U.K. with $16.6 million at 991, down only 24% from its opening weekend. The Brit cume has hit $53.6 million, a mere $3.7 million short of matching "Die Another Day" for top perf by a Bond pic in his home turf.

Germans gave solid support to "Casino" with $12 million at 1,180, in line with forecasts that predicted a launch similar to the $12.9 million opening for "The Da Vinci Code."

France followed with $8.4 million at 823, Spain debuted with $4 million at 500, and Switzerland bowed with $3 million at 161 -- the third-highest launch of all time in that market.

Scandinavia combined for $6.7 million for the Bond pic, led by Denmark with $2.5 million at 101, Sweden with $2.1 million at 133, Norway with $1.5 million at 98 and Finland with $780,000 at 60.

"Casino" also cashed in impressively in Holland, opening with $1.8 million at 133, followed by Austria with $1.6 million at 129 and Belgium with $1.5 million at 95. And Russian holdover biz stayed respectable with $2.8 million at 630, down 47%, and in India with $1.4 million at 427, off 56% in what's been the widest launch ever for a non-Bollywood pic in that market.

Thanks to "Casino Royale," Sony's posted its best year ever in overseas box office with $1.39 billion, surpassing the 2002 mark of $1.31 billion. "The Da Vinci Code" accounted for $532 million in foreign takings earlier this year.

Rivals mostly avoided going head to head with "Casino Royale." For example, BVI launched "Deja vu" only in Mexico -- a non-Bond market until Dec. 7 -- and the Denzel Washington starrer led with $1.1 million at 400, topping the third frame of "Babel" and "Children of Men."

5 Comments:

At 7:37 PM, Anonymous Anonymous said...

I think Casino Royale is the only one James Bond movie that bad guy is handsome. Mads Mikkelsen was perfect in that character.

 
At 1:28 AM, Blogger TLH said...

Come on you guys! Are we ever going to get some up to date Mads info?? What about, 'Exit', 'Prag', the 'After The Wedding' Oscar nomination? 'Valhalla Rising' and 'Arn'? This guy never stops working surely you have something to report?

 
At 3:28 PM, Anonymous Anonymous said...

I know... I think After The Wedding oscar nomination is great!

 
At 3:56 PM, Blogger Unknown said...

Hello,

We wanted to let you know that the CASINO ROYALE poster signed by the movie's stars Daniel Craig, Eva Green, Martin Campbell and Mads Nikkelsen is currently up for auction at:

www.clothesoffourback.org along with other celebrity items.

Proceeds benefit children's charities. Please bid and pass along the information. The auction ends March 15th.


Thank you!

Clothes Off Our Back

 
At 6:09 AM, Blogger Author said...

Hiyya guys!!

I absolutely loved Mads in Casino Royale, he was fab! I'd love to bid for that poster, but am too poor ... and have no idea to use money on the internet!!Cant wait to see more Mads films!

 

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